Is the online me the real me or the fake me? On the 1st of October, Beer Bergman shared her views about the world we live in today, where social networking and digital identity creating are sometimes essential. She raised questions about the importance and the accuracy of selfies and avatars; how do they represent us? Are they authentic or only masks? Why do we need to “practice smiling”? What about the issue of sociability or “éxtimité”? In general, we have three profiles: professional, intimate and public, and they constitute a “multiple quest for identity”. She considers the “me” as a collection: of traces, of persons…And often, the management of one’s profile is dealt with as a real business. Finally, she mentioned the problems of ethics in social media, which are often questioned. Social media may have to be rethought and morality to be developed. But, as she pointed out, there is “no need to say that it is a good thing or a bad thing. It’s the world we live in.